The Brand People Tree teamed up with the star from Harry Potter, Emma Watson, and created a great collection of fun preppy environmental friendly clothes. The collaboration has been a huge success and they are now about to launch the third collection for spring/summer 2011. The collection hopes to promote Fair Trade and is all organic.
For those of you who don’t know Fair Trade is an organised social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability.
Love the pic of her in front of a bike sporting her new hair do – promoting the brand for the third collection coming out soon.
“I didn’t feel that there was a huge amount of clothes out there that are Fair Trade and organic and it’s so great to give people the choice to wear something that makes the world a better place, to wear clothing that does some good. Clothes are fabulous and can transform the way someone feels about themselves and you can transform someone’s life at the same time, which is a pretty amazing thing to do.” said Emma.