Abercrombie and Fitch In South Africa

I love going onto  www.ifashion.co.za to get up-to-date info on South African retail news. Oh yes, Edgars are bringing in the amazing brand Abercrombie and Fitch. Do we need another overseas brand to enter the retail market? Some would say what happened to supporting local talent but that is not a debate we will have today!

Hugues Witvoet, Chief Executive of Edcon Department Stores, confirmed recently that young, preppy American brand Abercrombie & Fitch will be stocked at three select Edgars stores from early September. These include Clearwater, Melrose Arch and Sandton City. 

 The brand, with 300 stores across America, famously opened their London flagship with the help of exceptionally good-looking bare-chested male models. This is a typical expression of the brand that is healthy, sexy and fun. 

 Abercrombie’s younger brother Hollister Co will also be available at the Edgars stores.According to Witvoet the brands ” epitomize East Coast sophistication and West Coast chic. It’s Ivy League credentials with NY grit and LA cool.”

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15 Responses to Abercrombie and Fitch In South Africa

  1. KT says:

    What about Cape Town???? We need one too!

  2. DEv says:

    I LOVE A&F!! Cape Town needs one!

  3. I AM SO IN LOVE WITH A&F BRAND SO GUYS IF YOU CAN BRING IT I CAN BE SO HAPPY…….PLEASE…PLEASE. THANKS

  4. rodney says:

    what about capetown

  5. thabo says:

    please guys dont dissapoint us we will be waiting:)

  6. Lance says:

    Bring A&F to CAPE TOWN SOUTH AFRICA seriously why don’t they make a flagship store at the V&A Waterfront like the one in London it will be an absolute hit! PLEASE!!!

  7. Pearl says:

    Bring A&F to CAPE TOWN PLEASE! ! It will be a major success! I LOve Abercrombie!=)

  8. bryan says:

    Yes please!!! Bring to Cape Town.
    Use to get it from a retail store in CPT – but no more. Cant mention the retailers name, also not sure if the stuff were ligit!!

  9. kuda says:

    i would like to know is we have a shop for it in joburg..?

  10. Yoli says:

    I recently moved to South Africa from the US and let me tell you Americans stopped wearing Abercrombie and Fitch years ago. It’s a shame that South Africa has such a bad (small) selection of fashion that you’re all excited about leftovers. Did you know Abercrombie is in so much trouble they’re closing stores in the US? I’m not trying to be snarky rude but I’m trying to make you all open your eyes. Abercrombie and Fitch didn’t respect the African market in their glory days; they never opened stores here in their glory days. Now that they’re broke they’re crawling to us. Eye roll.

  11. Thato says:

    Cape Town mos def. Will you be bringing Hollister clothing as well? I bought a few items from the Sun City Resort store.

  12. 2nd Take says:

    We at 2nd Take love international fashion. We think that a Abercrombie & Fitch store will run successfully in Cape Town!

  13. kbutau says:

    just saw abercrombie and fitch in EDGARS_SANDTON CITY guys, thank you for bring it to AFRIKA, ………..I LOVE IT mwaaaaaaaah

  14. Staxyn Wiki says:

    Appease? athirst my niggas XD

  15. Aashay S says:

    I am going to Cape Town in May. wanted to know where could i buy Abercrombie and Hollister clothes.

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