Marie Claire Naked campaign 2012

Local celebrities show some skin in support of the Burn Foundation Southern Africa!

Marie Claire’s annual Naked issue, on sale from 20 February, is once again set to raise eyebrows for a good cause. In its biggest Naked campaign yet, Marie Claire asked 31 celebrities to show nothing but their skin. Featuring Jack Parow and Jenna Pietersen on the cover, this year’s campaign is in support of the Burn Foundation Southern Africa’s educational programmes and outreach to burn survivors.

“This campaign allows celebs to feel the vulnerability a burn survivor feels all their life by baring all for all to see,” says Burn Foundation Southern Africa Executive Director Bianca Annandale. “Scars are never just skin deep, they imprint on our psyches as well, but that does not change the fact that beneath the scars there is a person like everyone else. This campaign will hopefully raise awareness that we should not allow our perceptions to be taken at face value, we should take a few moments to look further and see one another for who we are and not as we look.”

Celebs taking part in the campaign include:
Cover stars Jack Parow and Jenna Pietersen
Pop duo Andrew and Brian Chaplin from Locnville
Social Networkers Sean Stack (mycitybynight.co.za), Samantha Laura Kaye (samanthalaurakaye.co.za) and Dylan Savage (lifeissavage.com)
The Jokers Trevor Gumbi, David Levinsohn and Joey Rasdien
The Rockers Louis Roux, Jacques Moolman and Isaac Klawansky from Shadowclub
The Media Moguls Kim Schultze from 5fm and her fiancé, Mike Sharman, owner of digital communications agency Retroviral
The Soap Stars Samkelo Ndlovu and Jafta Mamabolo from Generations
The Musos Nathan Ro, Mark van den Berg and David Waugh from Lonehill Estate
The Entertainment Power Couple Tumi Morake (comedian) and her husband Mpho Osei-Tutu (actor, writer and director)
The Sports Star Francois Hougaard, Springbok scrumhalf
The Dancing Queens Lulu Mlangeni and Dada Masilo from The Dance Umbrella
Model and Surfer couple Lyndall Jarvis and Jordy Smith
The Movie Star Lee-Anne Summers
The Idol and the beauty Jacques Terre’blance and his wife Charné
Model and lawyer, Gregg Hammond
All pictures by Richard Keppel-Smith

“The annual estimate of deaths from fire in SA is between 3 000 and 4 000 people,” says Aspasia Karras, editor of Marie Claire. “Apart from people losing their lives there are also many more who suffer emotionally from the trauma and the physical scars left by fire. We hope that through this campaign people will be motivated to support the Burn Foundation Southern Africa in their efforts.”

Marie Claire will be hosting a cocktail party in Johannesburg on 29 February where a donation will be made to the Burn Foundation Southern Africa. Readers are encouraged to show their support either by making a financial donation to the Burn Foundation or by volunteering to assist the foundation in their efforts. For more information, go to: www.burnfoundation.org.za/sponsor.

Marie Claire readers can also show their support by wearing the special tattoo designed for the campaign and included in the March issue of Marie Claire.

>From 20 February Marie Claire will be posting interviews and comments from the profiled celebrities on the Marie Claire website. To view the interviews, go to www.marieclaire.co.za – links to these video posts will also be Tweeted from the Marie Claire Twitter account, @marieclaire_sa (hash tag: MCNaked)

About the Southern African Burn Foundation:
The Burn Foundation Southern Africa (www.burnfoundation.org.za ) is a national Public Benefit organisation providing support for burn prevention and burn survivor rehabilitation. Through its affiliations with the International Regions of the Burn Foundation and other burn related support and awareness organisations, the Burn Foundation Southern Africa aims to develop programmes for prevention and assist those who have suffered a severe burn trauma in their recovery. Burns are one of the leading causes of accidental death and injury to young children in Southern Africa.

To follow the Burn Foundation Southern Africa on Twitter: @SA_Burns_F
Also like the Burn Foundation’s page on Facebook: Burn Foundation South Africa

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