African Fashion International (AFI) has reiterated their longstanding partnership with the Cape Town Fashion Council (CTFC) to present a specialized showcase for emerging designers at the inaugural Mercedes-Benz Fashion Week Cape Town which takes place at the Cape Town International Convention Center (CTICC) from 25-28 July.
The valuable platform will feature five designers chosen by the AFI panel of leaders in the fashion media and clothing and textile industry, with the criteria being the designers’ ability to mould their fashion brands into sustainable business platforms.
“AFI’s intention, in association with the CTFC and associated fashion schools, is to empower the fashion leaders of tomorrow and provide room for the healthy growth of the South African fashion industry. With its theme of “Icons In The Making”, Mercedez-Benz Fashion Week Cape Town, hosted by the City of Cape Town, brought to you by AFI, looks forward to showcasing this new group of exciting designers,” says African Fashion International (AFI) Global Brand & Marketing Manager, Allana Finley.
“The CTFC emerging designer showcase at the inaugural Mercedes-Benz Fashion Week Cape Town synergizes well with our strategy to enhance media, public and buyer awareness of these selected designers. Our fabulous five designers – with their tremendous capability and creativity – are the perfect fit to this year’s theme “icons in the making,” says Cape Town Fashion Council CEO Bryan Ramkilawan.
The five chosen designers are Pumeza Mekuto of Black Coal Clothing, Celeste Lee Arendse of Selfi, Robyn Victor of August Clothing, Tarien Malherbe of Non-European and Maloti Mothoni of Strato.
The emerging designers showcase at the Mercedes-Benz Fashion Week Cape Town takes place at the CTICC on July 27, at 15.30 at the CTICC.
Image: Black Coal Clothing at Mercedes-Benz Fashion Week Joburg, brought to you by AFI.