BRAND HISTORY
Viyella is arguably the oldest clothing brand in the world. Since 1784 – from the English Midlands – it rose from humble beginnings to today’s luxury brand using only the finest natural fibers in the creation of exquisite garments. Viyella is available in all the top South African boutiques and Department stores.
CLOTHING DNA
The South African Collections are synonymous with fine shirting and suiting along with a quirky take on the classics that sit in any well-healed wardrobe. The clothing expresses itself through understated elegance, sophisticated design and immaculate tailoring. In keeping with this tradition Viyella has extended the brand lifestyle to include a contemporary line, “Viyella Heritage.” The brand has a strong British influence with a focus on quirky styling and bold colours.
COLLECTION INSPIRATION
“Viyella is back to showcase its Spring Summer 2012/13 Collection after a two year hiatus. Designed by Abubaker Frizlaar, he will be showcasing our new Heritage Collection that breaks all the rules of tailoring. Classically inspired, the collection has a quirky modern twist. The summer collection resonates with and pays homage to the great jazz artists from Africa & around the world.”
