The first Zara store in Cape Town opens its doors today in the V&A Waterfront, one of the city’s most premium shopping malls. The store occupies a prominent location on the ground floor of the mall and spans over more than 1,400 square meters of retail space. It features the Women, Men and Kids collections which are displayed on a single floor. The store has one entrance and numerous fitting rooms to guarantee a positive shopping experience.
To showcase the Zara recommendations of the hottest fashion trends for its Cape Town customers, the store has more than 30 mannequins on display, in addition to those in the shop windows, totaling more than 24 square meters of display space.
The Cape Town customers will find the new revamped Zara store image, with intimate display areas and quality furbishing that adds to the aesthetics of the layout and conveys a sense of lightness to the store. These diaphanous and unadorned spaces allow a focus on the most important element of each store, the fashion. Sustainability is priority in the architectural design and it is evident in the environmentally friendly fixtures and fittings as well as the eco-efficient installations that are used.
The space created by the new design allows us to show fashion‐forward ideas without superfluous flourish and makes way for neutral and uncluttered spaces. Products are organised into cubes which serve as dressing rooms, intimate areas in which the shopper can create a personal look building from the ideas put forward by the brand. The space becomes a sort of catwalk in which they discover for themselves all the particles making up the Zara fashion universe.
Zara offers South African consumers a unique southern hemisphere collection which is constantly updated by delivering new merchandise to stores twice a week. Zara customers in South Africa can expect a customised range of apparel for women, men and kids where the latest trends in garments and fabrics, most appropriate for the season, are always present.
The sophisticated woman is an essential focus for this season’s ladies collection offering her soft, feminine lines for her summer wardrobe. Trends for the season are clearly stated throughout this summer collection with garments in fluid silks and diaphanous chiffons that add a flowing touch of femininity, conveying effortless elegance. Different fabric texture combinations and designs accentuating the feminine lines with volume are ever present alongside eye catching bold beading and metal embellishments.
The men’s summer collection is redefined with the addition of sophisticated fabrics such as linen and cotton in updated colours featuring summer trends in sorbet tones with doses of white and navy.
The kids collection are for today’s ever-more-sophisticated children who aspire to dress like grown-ups, with collection of crochet and denim pants for girls and an array of graphic tees with colourful pants for the young guys. Summer trends highlighted, are natural tones with a variety of strong colours adding a feeling of vitality and freshness.
Zara opened its first store in 1975 in A Coruña (Spain). It is owned by the Inditex Group, one of the world’s largest fashion retailers, which has more than 5,500 stores worldwide under eight fashion concepts: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Inditex earned net sales of 13,793 million euros in 2011.
It is renowned for its unique business model, which is characterised by a high degree of vertical integration encompassing all stages of the fashion process: from design, manufacturing, logistics and distribution to own-managed stores, to guarantee that store collections are constantly refreshed and updated with new merchandise.